“Virtue first” reflects JINREN's adherence to the selection criteria of ‘moral integrity and talent, virtue first’. JINREN advocates “to be a person before doing”. JINREN emphasizes integrity: treat people with sincerity, do things practically, keep promises and be consistent in words and deeds; JINREN speaks principle: distinguish right from wrong, be benevolent, be righteous, refuse temptation; JINREN is good at cooperating with each other: collaborate with each other, work harmoniously, take the whole situation into consideration and be active; JINREN has cultivation: honesty is the key to security, cleanliness is the key to the future, diligence and dedication, and pay attention to etiquette.“The right person is the talent” reflects the principle of ‘making the best use of talents’, respecting the value of each person and insisting that the right one is the best one. JINREN does not only emphasize the ability of education, but also the performance of seniority. Past achievements can only explain the past, diploma and experience can only explain a qualification, only continuous learning and progress, in order to better adapt to the development of the enterprise.